VISION
A Premier Partner for Financial Growth and Innovative Services
MISSION
To provide innovative financial solutions and services to target customers in order to generate profits and create value for our shareholders and other stakeholders.
In so doing, we provide opportunities for employees to contribute and excel; and be competitive in providing our solutions and services to our valued customers.
We shall conduct our business with integrity and professionalism in compliance with good corporate governance principles and practices.
Be disciplined in growing our loans by having an attitude of ‘absolute zero tolerance’ for NPLs.
VALUES
In Serving Customers
Customer-first
Quality-focus
In Serving the Bank
Loyalty
Total commitment
Excellence through teamwork
In Carrying Ourselves at Work
Discipline
Integrity
Humility
Caring
Creativity
TRADEMARKS / SLOGAN / MOTTO
Banking Without Barriers
Sources:
http://www.affinbank.com.my/corporate/philosophy.htm
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